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Start with search intent
Use the language of customer searches to inform the way gift collections are described and presented.
Connecting a gifting brand with the way people search and shop—through category expansion, email marketing, search-led design and a clearer presentation of the products.
A gifting catalogue becomes more useful when it reflects how customers look for gifts.
The work for Epic Baskets focused on email marketing and category expansion, supported by design decisions informed by search terms.
We also encouraged cleaner product photography and image compression—helping the client move toward a more consistent presentation with lighter image assets.
The approach connected discovery, product presentation and repeat engagement rather than treating each channel as a separate activity.
Clearer pictures make the contents and presentation easier to understand.
Our guidance encouraged cleaner backgrounds, consistent framing and images that show the complete gift clearly.
Compression was recommended alongside the visual improvements, with the aim of reducing file size while preserving useful product detail.
Product imagery creates the impression. Search intent helps shape the journey.
The presentation draws on the brand's berry tones, warm seasonal imagery and light backgrounds, giving the products room to stand out.
Search terms helped inform design and category decisions, connecting the way people describe their needs with the collections they explore.
Rich wine#741D35
Berry accent#8C2461
Warm cream#F7F3EC
Soft gold#A68B60
Use the language of customer searches to inform the way gift collections are described and presented.
Build clearer routes into the catalogue around meaningful product types and gifting needs.
Align imagery, headings and product selection with the reason a shopper arrived.
A dedicated category gives a specific search a more useful destination.
Fresh fruit baskets illustrate how a focused collection can connect a clear gifting need with relevant products. The same principle supports navigation across occasions and other gift types.
Category expansion was a central part of the work: helping the catalogue respond to more of the ways people look for gifts.
Email marketing was a central focus of the growth approach.
It provides a way to bring the expanded catalogue back to interested customers, connect products with gifting moments and support discovery beyond the first website visit.
Give a collection a clear reason to be explored, using relevant gifting themes.
Use email to help customers discover gift types and categories they may not have considered.
Match campaign imagery and messaging with the destination page so the next step feels familiar.
The supplied SEMrush snapshots show growth in estimated organic traffic, ranking positions and top-ten visibility. The client also reports sales growth of almost 20%.
653 → 965 monthly visits
284 → 701 standard positions
8 → 49 positions ranking 1–3
34 → 94 positions ranking 1–10
Estimated monthly organic visits
Two supplied snapshots. Dashed line compares endpoints.
Combined standard positions ranking 1–100
Five standard ranking bands; excludes AI Overviews and other SERP features.
Search positions ranking 1–3
An increase of 41 positions in the top three.
Combined positions ranking 1–10
Combines positions 1–3 and positions 4–10.
Values from the dated tooltips in the supplied SEMrush screenshots.
| Metric | Mar 26, 2025 | Nov 7, 2026 | Change |
|---|---|---|---|
| Estimated organic traffic | 653 | 965 | +312 / +48% |
| Estimated branded traffic | 168 | 256 | +88 / +52% |
| Estimated paid traffic | 11 | 0 | −11 |
| Positions 1–3 | 8 | 49 | +41 |
| Positions 4–10 | 26 | 45 | +19 |
| Positions 11–20 | 50 | 143 | +93 |
| Positions 21–50 | 139 | 354 | +215 |
| Positions 51–100 | 61 | 110 | +49 |
| Standard organic positions | 284 | 701 | +417 / +147% |
| AI Overviews | 0 | 14 | +14 |
| Other SERP features | 6 | 6 | No change |
| Displayed total including SERP features | 290 | 721 | +431 / +149% |
A business-reported result alongside increased estimated organic traffic and a focus on email marketing, category expansion and clearer product presentation.
Sales growth is client-reported. The reporting period and supporting sales figures were not supplied.Source: supplied SEMrush snapshots dated March 26, 2025 and November 7, 2026. Traffic figures are third-party estimates. Branded traffic is a subset of organic traffic and is not added to it. Ranking figures are position counts, not necessarily unique keywords. Standard organic totals exclude AI Overviews and other SERP features. Percentages are rounded. Each graph shows two observations; dashed connectors do not represent measured monthly trends. Vertical scales differ by metric and start at zero. The almost 20% sales increase is client-reported and is not attributed to any single channel.
Connect your category strategy, website presentation and email marketing around the way your customers discover and buy.
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