Our Story
Imagine the expertise and vision that come from successfully building and selling three thriving businesses. That's exactly the foundation upon which Market Mind Media was established in 2024. With such a proven track record, our founder has crafted a company poised to deliver exceptional results and innovation in the industry. Join us on this journey of success and see firsthand how our experience can benefit you and your business.
Jean's career journey is nothing short of remarkable, a testament to her relentless drive and expertise that has been honed over more than 18 years in the dynamic fields of e-commerce, SEO, content marketing, and beyond. Her path began humbly as a sales representative at Sysco Foods, where she first sharpened her skills in understanding customer needs and market trends. She then showcased her ambition and talent by climbing the corporate ladder to become a Senior Account Executive at UPS—always pushing forward with an unwavering determination to succeed.
In 2013 when she started her family, she faced the common dilemma of balancing work with parenting. Determined not to compromise on either front, she embarked on a new adventure: building a home-based business that allowed her to stay connected with her children while still pursuing professional aspirations. Thus, Whata Basket was born—a venture fueled by industry inspirations but primarily driven by Jean's unique vision and creativity.
Jean redefined traditional gift designs through Whata Basket, introducing eclectic gifts that left lasting impressions on recipients. Jean sought to transform the gift-giving game one eclectic basket at a time. At Whata Basket, she believed every gift should tell a story and leave a lasting impression. This innovative approach didn’t just set new standards; it reshaped the entire gifting industry landscape.
Her efforts sparked a transformation where others soon followed suit in elevating their offerings. The evolution of this industry also brought its challenges. What once thrived on about 1,000 keywords now demanded tens of thousands due to increased online competition—a daunting task for any e-commerce site but particularly burdensome for solo entrepreneurs like Jean.
Through brands like Manbox and The GiftCo., Jean expanded her enterprise into a formidable $2 million powerhouse despite facing global disruptions such as COVID-19 which significantly impacted many businesses worldwide during the 2020-2022 period.
Faced with escalating operational costs across three sites while already immersed in SEO, content marketing, and website design for nearly two decades, Jean asked herself how she could manage both effectively. Despite these challenges—and after an initial failed sale attempt—she successfully sold Whata Basket in 2024 to an excellent family-run business committed to carrying forward the legacy she had built so passionately.
Jean launched Market Mind Media just two weeks after selling her three companies, driven by a clear mission: to empower small to medium businesses in the challenging landscape of content marketing, SEO, and digital marketing. Her commitment is unwavering—she aims to provide fair and ethical strategies that genuinely support these businesses. Market Mind Media was founded on this principle.
Jean’s passion for helping businesses thrive is evident; as she focuses on boosting profits and website traffic while ensuring business owners maintain their valuable time with family, friends, and personal wellness.
Jean surrounds herself with like minded professionals which uphold similar business values who support the Market Mind Media team. Jean has connected with visionaries who share her passion for authentic business values. Together, they're shaping the future at Market Mind Media Connecting with like-minded pros to elevate the game—because success is better when shared. Let's grow together!
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